Strategic Thinking Will Take Your Company To The Next Level!

If you are an independent contractor, you face some challenges when it comes to helping people find out about your services. Competition with larger companies can be intimidating with the limited time and resources available to most independent contractors. That being said, an effective marketing plan that utilizes some creative strategies can help grow your reach, capture new leads, and secure new clients. Here are some ideas on how you can take the promotion of your business to the next level.

Your first priority is to create and build a strong personal brand. Step back and look at your business from the standpoint of a client. You need to be able to clearly communicate what you do, explain what sets you apart from your competition, and create consistent messaging. Attract their attention, engage them, and keep them coming back for your services. Authenticity in how you communicate your message is key.

Consumers expect to be able to find a professional-grade website and will look elsewhere if you don’t have one. A professional website helps to identify who you are, what you have to offer, and increase brand awareness. Follow up-to-date SEO practices, too. Your appearance in search results is imperative to the success of your business. Platforms such as Squarespace are available to help you create a modern, responsive website. Agencies like Strategy Driven Marketing can offer even more in the development of a top-notch website.

Blogging serves several purposes. It lets you showcase your expertise, reach your target audience, and engage with your current clients. Featuring a blog on your professional website can also help drive traffic and new clients your way.

Posting high-quality content is more important than posting poorly crafted content every day. Decide how often you can dedicate time to writing and then commit to a publishing schedule. Write about topics relevant to your industry and to your target audience. Keep your focus on edifying, enriching, and educating your site visitors.

Creating and contributing content is one of the simplest and most effective ways to market your business. Research other blogs, publications, and websites that have a similar target audience and propose relevant topics that you can write about. Avoid the temptation of duplicating the blog articles you post on your own website. That being said, there is no harm in reworking or updating one of your articles for presentation in a different venue. Getting your name and the name of your business out and about on the Internet will increase your credibility, help drive traffic back to your website, and increase awareness of your services.

Local marketing strategies go beyond posting ads in local publications. Putting your name out in your local community can help bring your business name to the front of people’s minds. Find ways to get involved – write a Q & A or how-to article in your area of expertise and solicit the local newspaper with it. Connect with your library or another source to lead a free class or workshop. Volunteer your services at local non-profits and seek out sponsorship opportunities in the community.

Email marketing is an affordable and effective way to maintain and build relationships with your current and prospective clients. Create a form on your website where visitors can sign up to receive emails from you. Consider writing a weekly or bi-weekly newsletter that includes recent news, insider tips, or information about your services. Follow all legal guidelines and be sure to give your contacts the ability to opt in or out at any time.

Maintaining a social media presence is a great way to connect with current and prospective clients. Frequently engage followers on your social networks. Once you’ve determined where your target audience is, create a company page on LinkedIn, Instagram, Facebook, and/or Twitter. Post relevant industry updates, show behind the scenes glimpses of your services, and provide links to any new blog posts. Be sure to differentiate the content from your personal account and maintain a sense of professionalism and customer-oriented focus on your business accounts.


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