In this dynamic digital world, to grow your business it needs more than just pure experience and industry passion. Besides, the fiercer and fiercer competitions are getting, you should also take the current digital transformation into account, as 97 percent of consumers now go online to find local businesses, and while word of mouth used to be your primary source of leads, the review generation, and recommendation process has moved online to places like Google, Nextdoor, and other online directories.
Hence, to give your electrical contracting business a pair of wings to grow in 2019 and beyond, you need to put your steps into the world of digital marketing.
#1 Effective website appearance
According to Blue Corona, currently, there are a vast number of consumers (97%) find local services by using the internet. Hence, there is a high percent that your website is likely to be the first interaction prospects that they will have with your business.
However, as I have mentioned in many of my articles, it’s not enough to just only have a website. It is claimed that 75 percent of the people based on the company’s website design to just its credibility, and 48% of them agreed that it’s the top factor in assessing credibility. Moreover, nearly 90% of visitors are reported to be less likely to visit the website again if a single bad experience on a website occurs.
Following tips will help you to ensure your website smoothness:
Visibility is the priority
There have been almost 1.5 million online searches for electrician keywords are recorded for the past 12 months, and 61% of them are appeared to happen on mobile devices.
A survey conducting by Blue Corona has proved that 57 percent of users prefer a business with a probable designed mobile site. And furthermore, Google also ranks mobile websites higher in the search engine results.
Concern your website’s security
HTTPS is highly recommended for websites, as data breaches and hacked consumer information are commonplace recently, and this is acknowledged by for sure most of your website visitors. In case that your electrical website has any sector for users to fill in their personal information, from simply a phone number, an email address to their personal addresses, it is required to be secured.
Minimize the loading time
Three seconds is enough amount of time for visitors to decide whether they should remain on your page or not. Website visitors need to experience your site in under that amount of time. Or else 40 percent of them will leave and choose another website instead.
Bring users the best experience
It’s important for your website to have easy navigation on mobile devices. When designing the website’s layout, you need to make sure that your contact information is in front and center, as well as the intuitiveness and attractiveness of the appearance.
Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.
You need to master search engine optimization (SEO) for electrical contractors.
SEO is the process of altering your website content and code to help search engines understand what your page is about and, as a result, help your relevant web pages rank higher for specific search queries. SEO changes year to year, what it takes to be top in 2019 is totally different from five or seven years ago.
On top of that, SEO for electricians is a bit different than other industries because of the emphasis on local service areas. While there are significant numbers of ranking signals, here’s what you should focus on if you want your electrician marketing plan to work:
- Secured sites (HTTPS or HTTP)
- Mobile-friendly websites
- Schema markup
- Webpage content length
- Page speed
- Social signals
- Quality backlinks
- Optimized images
- Domain age
Local SEO for electrician marketing
On top of general SEO, you’re also going to need a dash of local SEO, which is the process of helping your business show up in Google’s local listings:
To show up in the local listings you need to optimize your NAP (name, address, phone number) citations across the web. The more local citations you can build with consistent NAP information, the better.
Get ranked in cities where you’re not located
Ranking in cities you aren’t located in is tough, but not impossible. You’ll need to put in some extra effort to capture rankings over multiple cities or states. There is a myriad of ways to improve your local SEO so you’re more visible to users in your service area.
#3 Create valuable content
It is a must, as based on Blue Corona’s survey, there are 82 of customers have a more positive outlook on a company after reading custom content, and 70 percent of customers feel closer to a company after reading or watching their content. In fact, 74 percent of companies found that their lead number and quality of leads went up as they implemented a content marketing strategy.
Moreover, your electrician marketing plan needs to include some sort of blogs. Google ranks web pages, not whole websites—so as part of your electrician marketing plan, you need to answer every single question a homeowner or property manager might have before signing the dotted line (anything on home rewiring, circuit breaker replacement, electrical outlet repair, etc.). The more search terms you can be found for, the more visibility you’ll have.
Repost From : www.envzone.com