Research your target audience
The first step in launching any social media campaign is determining the audience that you’re trying to target. Establishing a social media campaign without a target audience is like showing up to a client’s house ready to paint the walls with no color palette.
Without a target audience, your campaign won’t reach people interested in your products or services.
How does a painter determine their target audience?
We’re glad you asked.
To accurately identify your target audience, you have to think about your ideal customer. Who is most likely to be looking for painting services?
When focusing on your ideal customer, consider information such as:
- Socioeconomic Status
Once you have a persona of your ideal customer, start targeting people who fit the bill. Armed with this information, you can focus on reaching qualified leads for your painting business.
Additionally, having a clear picture of your target audience will also help you choose the right social media platform. It’s essential to engage your target audience on social media platforms that they use the most.
After choosing the optimal platform to use, the next step is to determine the types of content that your audience wants to see. It’s vital to create content that your audience is interested in and engage with.
If you need help setting up Facebook for your painting business, we have a guide for that.
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Determine the Type of Content
Each social media platform allows for posting different types of content. For example, Facebook and Twitter enable posting photos, videos, links to your website, and polls. Facebook and Twitter are great for sharing your work.
Instagram and Pinterest, on the other hand, are more visually-oriented and focus more on photos and videos, making them the perfect place to post your work.
Additionally, each network has its own “typical” user. Consider the following social media user demographics:
- 86% of households with an annual income above $100,000 use Facebook
- 67% of people ages 18-29 use Instagram
- 70% of Pinterest users are female
- 38% of people ages 18-29 use Twitter
(Source: Pew Research Center)
Now that you know which social media account is best for posting your desired content type(s), it’s time to post your content.
Scheduling Programs Can Help Keep Your Social Media Campaigns Consistent
Social media success requires frequent posting. Chances are, your target audience follows several other painting-related pages on their social media profiles. You want to make sure to get your work in front of them and fresh in their minds when they need a painter.
You need to post frequently to your social media accounts!
We’ll be honest. It’s challenging to remember to post regularly. Regular posting requires you to take time out of your day to post content to social media sites.
One social media platform at a time…
Imagine if you’re posting several times a day. Posting to each platform during the day could eat up your entire day, disturbing your workflow. Painters don’t have time to stop in the middle of a job to post on social media.
The good news is that you can use a scheduling program to automate all of your posts ahead of time.
These programs also help you create more cohesive campaigns. You can lay out a month’s worth of content ahead of time.
By consistently posting, you create a more effective social media marketing campaign for your painting business.
Post a variety of content
The next component of any effective social media marketing campaign is posting a variety of content. By varying your content, your social media profiles remain exciting and engage your page’s audience.
People who follow your profile or page don’t want to see the same type of content all the time. They want to see a variety of information and different ways that they can consume it. By posting a variety of content, you keep your shared information new and exciting.
What types of content should a painter share?
There are numerous formats that your content can take, such as:
- Textual Posts
- Links to website content
- And more depending on the social media platform
What’s important is that you create a variance in your social media strategy to keep your content engaging to your audience.
Protip: You can use the ideas you’ve learned here in your content marketingstrategy.
Engage with your audience
When you post content on social media, the ultimate goal is audience engagement, right?
People who follow your page or profile (depending on the social platform) will like, comment, and share your content.
When they interact with your content, make sure that you engage with them.
Engaging with your social media followers creates a better relationship with them. They will be more exposed to your brand and learn more about your painting company’s value to its customers.
Repost From : www.blaksheepcreative.com